Finding the right lingerie can be a trying task with so many options to choose from. Wacoal and V+V worked to modernize and optimize the information architecture and aesthetics of the eCommerce store, leading to long term growth in online sales.
Finding The Right Fit
Wacoal entrusted V+V with the task of updating their website’s user experience and visual design, optimizing for both mobile and desktop platforms. These updates needed to set the tone for the rest of the site, securing Wacoal, and their sister site B’Tempt’d, as trusted online retailers.
Walking the Runway
With their new website fully integrated with B’Tempt’d’s, Wacoal saw a significant uptick in sales after the updated website launched.
~12% Increase in Sales YOY
2 Unique Integrated Websites
1 Synchronized Ordering Process
“Verbal+Visual took the time and initiative to work with us on design, best practices, and implementation with our technology team. They made sure that a small post-launch dip in sales was quickly rectified and our site sales have since increased significantly, in conjunction with the work V+V performed.”
– Karen Merz Director of Ecommerce