Verbal+Visual has a very unique company culture. Artists, explorers, creators, doers, athletes- we are all different. We work hard, but we have a great time. Sometimes we come in early, sometimes we stay late, and some weekends we keep the hustle going to close a project- but we also go out and explore the concrete jungle together.
Our culture is great, but the biggest piece to the puzzle is something else. This piece is what makes everything worth it. It is the thing that is bigger than our individual selves. It is the single most motivating factor for each person in our office: Making the world a better place.
We aren’t the only company to give back or get involved with charitable organizations. Tons of companies both big and small are doing amazing work every day. SalesForce in particular has done a beautiful job integrating philanthropy into their company. CEO Marc Benioff constantly speaks to the importance of giving back, inspiring all 12,000 of their employees to get involved with a charitable organization . Not only do their actions help improve the world, but Benioff firmly believes that it helps improve and grow the company.
At Verbal+Visual there is no mandatory philanthropic requirement, but that’s never been a deterrent for our team to get involved. We’re proud to say that every one of our team members gives back in some way, shape or form to a charitable organization. Additionally on a business level, we work with many non-profits, make it naturally part of our DNA.
Here’s just a few of the organizations we are involved with:
+ Bike to the Beach raises money and awareness for Autism through 100-mile bike rides.
+ Penn State’s THON is the largest student run philanthropy in the country with the mission to conquer pediatric cancer by providing emotional and financial support to children, families and researchers of the Four Diamonds Fund.
+ Grounded in nearly four-decades of work in the region, Save the Children is among the leading disaster relief organizations to respond to the devastating earthquake that has affected over 2 million people in Nepal, many of whom are children.
+ Sanctuary for Families is New York’s leading service provider and advocate for survivors of domestic violence, sex trafficking, and related forms of gender violence.
Philanthropy is good for business and gives more meaning to your company, and anyone who tells you differently is wrong! Of course there are many reasons why this is the case, but we’re identified some of the most apparent benefits that we see at Verbal+Visual:
A company’s culture plays a huge role in its success, and when philanthropy becomes a consistent piece in the equation it automatically gives more meaning to the company. Employees enjoy work more, customers can relate easily when a company is associated with good causes, and all stakeholders appreciate the added social value of giving back.
Philanthropy engages employees, allows them to believe in the company’s mission and gives meaning to their work beyond earning a paycheck. Knowing that your workplace facilitates an environment to give back and improve the lives of others and gives employees a sense of purpose.
Not only does philanthropy benefit employees, it also allows your customers to feel good about your company and builds loyalty among them. Customers like to be loyal, but with so much competition around, companies need to be on top of their game to gain it. Although things like experience, price, and quality are important in gaining loyalty, philanthropy is becoming more and more important. In a study done by Harvard Business Review, when a company gets involved with causes that their customers care about, their actions can increase sales.
There are many benefits that philanthropy can offer to a business, but the most important is not about us, it is about the people we have the ability to help. It’s incredible to know that at the end of the day, we all play a role-big or small-in improving the lives of others. That is what gives meaning to our work. That is what makes us tick.