A New Standard for Online Flight Booking

By Anshey Bhatia • June 3, 2014

Virgin America, a member of our Client Wishlist, just rolled out a new beta site for booking travel. Traditionally, airline sites do not have the best user experiences, but Virgin America is attempting to change that. By moving towards a more streamlined process using ecommerce principles and best practices, as well as incorporating flat design, booking a flight has never been easier. The site takes the user through a short series of forms that are easy to fill out, and only asks for relevant information. If you are an Elevate Member, the process is even quicker (and cheaper!). According to website analysis tool Woorank, the website’s speed is fully optimized, which aids in the fast booking process.

The site also incorporates a shopping cart feature that replicates a typical ecommerce site.


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With the launch of this new site, Virgin America has created a new standard for airline websites and online booking. No other airline site is this simple and clean, and this is by far the best User Experience out there for booking flights. The site is also responsive, creating a consistent experience across all devices and screen sizes. Virgin America also adds a bit of edge across the site, one example being unique icons for each city on their Where We Fly page.

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We have always been big fans of Virgin’s majestic flying experience and great customer service. Virgin continues to put the customer first, and by developing a user-first digital experience, they continue that mantra. At V+V, we strive to create digital platforms of the same caliber. Virgin America creates a perfect balance between functionality and design, while also adding some fun through unique icons and witty phrases. No wonder they are on our wishlist!


Anshey Bhatia

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