Just Launched: Never Liked It Anyway – Buy, Sell, and Tell All Things Ex!

By Anshey Bhatia • August 27, 2014

This is an exciting time for our partners at Never Liked It Anyway, as we just launched their new marketplace platform over the weekend!

Never Liked It Anyway is the eBay for breakups. It’s a peer-to-peer marketplace where you can buy, sell and tell all things ex. It’s cheeky, sassy and dedicated to moving on, not moping about!

Verbal+Visual was given the challenge of redesigning and relaunching the Never Liked It Anyway marketplace, which had been featured in outlets such as The New York Times, NBC and Refinery29. The goal was to take the platform to the next level by improving overall design and functionality, specifically in regards to the selling and purchasing experience. The idea was to also take the platform and make it a community for those who have went through a breakup.

What transpired is a highly functional online exchange that allows users to buy and sell once-loved gifts. V+V took it one step further and integrated a “Tell It” section to allow users to share stories and interact with others all within the platform. By including this area it really turns what could have been just an eCommerce marketplace into a new online community. NLIA provides a fun and satisfying platform by allowing singles to make the best out of a breakup. The use of WordPress as a content management system, and the integration with Balanced Payments to collect payments and issue payouts to sellers makes it easy for NLIA to manage the whole operation. It was a pleasure working with such a fun brand to reinvent a platform that is all about moving onwards and upwards!

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Buy, Sell, and Tell All Things Ex!
Anshey Bhatia

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